No one lives in a social vacuum. At least, no one should live in one. A person is a social being who needs other people to function healthily, fully, and happily. To meet them, spend time with them, talk to them. Unfortunately, relationships are often laced with a certain basic fear. The human brain fears nothing more than rejection. This is natural - since proper social contacts are so important for survival, the prospect of losing them must arouse fear. And provoke self-defense. And the human brain's self-defense is communication toxins.

 Like any "reflexive" defense system, communication toxins have some good purposes, but... very often they bring negative consequences. Sipped day after day, they become the main cause of misunderstandings and conflicts between people. In business, they are the reason for ineffective meetings, the lack of an approach defined as "playing for one goal" and a decrease in commitment. They kill the sense of partnership, destroy trust, and weaken creativity. What one person's brain may consider at a given moment to be the right reaction to a toxin sent by another's brain, in effect brings results opposite to those expected. It has a negative effect on both parties - whether they are colleagues at neighboring desks or interlocutors at the negotiating table.

 Fortunately, we are not helpless in the face of our own and other people's information toxins.

 Take advantage of the latest neurobiological, psychological, sociological and business knowledge and see for yourself that you can neutralize communication toxins. And even more - put them to work in building good, lasting and effective relationships. At work and at home."